The quality of our programming and publication must change. We need quality. We need world-class production values. Most importantly, we need creativity. We need a committed and creative work force that will think differently to get the collective attentions of Christians and non-Christians around the world. This applies to both the visual and print media. There is a need for a modern, young and vibrant language. And let’s not preach to the young. We resent it. Instead utilize us. We have a greater role to play, especially in today’s context . . . Read on as Syd Vartak challenges this young, vivacious generation to bring a tremendous change to all Christian media.