Advertisers and Their Silly Treasures!
- By Wilson Matthews
- Published 02/20/2005
Wilson is the youth leader at International Punjabi Masihi Church in Vancouver, Canada. Everyone loves this radical preacher's passion for Christ and His Church. Wilson helped organize the South Asian Global Convention (SAGC 2004) under the leadership of Pastor Pritam Singh. He is as "hairy-as-a-yak," "spits-like-a-camel," and is a F.A.T. (Faithful, Available, and Teachable) Christian. Wilson, a Malayalee Christian holds a BA in Biblical Studies from Trinity Western University and his mission is to make Scripture relevant to today's generation. Famous quote: "Knock it off!"
Do you remember being a child when it didn't take much to make you happy? It took little things to feel happy like watching Saturday Morning Cartoons or playing with Lego or getting a new toy fire truck or a new Barbie Doll. We treasured such things.
But as you get older it takes bigger treasures to be happy. Sesame Street and Princess Barbie don't quite cut it any more. We need new treasures like having a big house or a fast car or a beautiful spouse or an exotic vacation or a degree…. I can go on and on but I think you get the point. They are bigger treasures in size and price. So where do we go to get these 'happy fixes'? We go to advertisers silly.
The advertising industry sets our values and tells us what makes us happy and what we want. There are a countless number of products out there and just as many promises attached to each one. Apple just launched a new version of their IPOD! They will probably say: "You need this!" "It'll make you happy" "This is what all the cool people have "Come on, buy it!" in not so many words. So we end up going and buying it and we think "WOW! This is the greatest thing that has happened to me in months, weeks or even hours." But then the novelty wears off, we get bored and look for our next fix. Where do we go to get it? Advertisers silly!
Then the ad industry comes up with a new model. They say, "Oh if you liked the old version you'll love the new version!" "The old hasslesare gone and the new models have faster conveniences!" "You want it! Your life depends on it! It'll be cool! It'll make you happier than the old version!" So we fall for it and go buy it and our life is seems happy of a couple of weeks, month and even hours until we get bored and turn to the advertisers for the next 'happy fix' and the cycle continues on and on and on and on and on and on . . .
Have you ever wanted something that will last? Something that will keeps us stimulated and not wear out or make us bored or will not get outdated with the latest version? How about an inexhaustible treasure? Well there is one. Jesus offers it to his followers in Luke 12:32-33:
"...Your Father has been pleased to give you the kingdom. Sell your possessions and give to the poor (notice it doesn't say lazy). Provide purses for yourselves that will not wear out, a treasure in heaven that will not be exhausted..."
Not also is this treasure inexhaustible, it also has some safety features.
"...But store up for yourselves treasures in heaven where moth and rusts do not destroy, and where thieves do not break in and steal." Matthew 6:20
I'll take that treasure and not these silly ones please! I won't be needing paper or plastic! Thank you!