Changing Spending Habits Of Indians
- By Sam George
- Published 03/10/2010
Sam George is the Executive Director of PARIVAR International - a non-profit initiative to address the needs of youth and families of Asian Indian origin in North America and to the Asian Indian community worldwide. Parivar means family in many Indian languages. Sam George also serves as one of the founding directors of Urban India Ministries
www.UrbanIndia.org Sam George and his wife, Mary have spoken at premarital and family events in many countries. They are parents of two boys and make their home in the northern suburbs of Chicago. Sam is the author of the book “Understanding the Coconut Generation: Ministry to the Americanized Asian Indians." Check out this website www.CoconutGeneration.com Coconut (brown on the outside, white on the inside) is a metaphor for the Americanized Asian Indians. Sam George can be reached at firstname.lastname@example.org
Indian is showing a preference for ready-made apparel with a massive 75% hike in such purchases while the neighbourhood darzi may soon be an extinct species as tailoring expenses have gone down by 26% in the rural sector and 33% in the urban sector.
Another major change in consumer behaviour was found in the way India connects. Telephone expenditure, per person per month, increased by a whopping 515% since 1999-2000 in rural areas and by 230% in urban areas. The deep inroads made by the mobile revolution was visible in the proportion of households incurring expenditure on telephone going up from 5% to 32% in rural areas and from 25% to 63% in urban areas. Expenditure on education has gone up from 45% to 57% in urban India and from 29% to 44% in rural India while expenses on healthcare have also gone up substantially.
All of these are a clear indicator of change culture and values in modern India. Embrace of modernity and globalization of India does not come without its perils. Consumeristic ideology and ramphant materialism does not satisfy deepest human aspirations. More stuff and toys only adds to new and complicated problems in the society. It merely replaces one set of problems with new ones. How will Indian community, Hindu faith or church in India address these and other changes in India? Something I would like to keep a close eyes on.