Image Conscious Youths
- By Sam George
- Published 11/12/2007
Sam George is the Executive Director of PARIVAR International - a non-profit initiative to address the needs of youth and families of Asian Indian origin in North America and to the Asian Indian community worldwide. Parivar means family in many Indian languages. Sam George also serves as one of the founding directors of Urban India Ministries
www.UrbanIndia.org Sam George and his wife, Mary have spoken at premarital and family events in many countries. They are parents of two boys and make their home in the northern suburbs of Chicago. Sam is the author of the book “Understanding the Coconut Generation: Ministry to the Americanized Asian Indians." Check out this website www.CoconutGeneration.com Coconut (brown on the outside, white on the inside) is a metaphor for the Americanized Asian Indians. Sam George can be reached at email@example.com
In many cases, parents are behind this trend and dreams of turning their kids into glamorous stars and beauty contest winners. But it also reported that this is a dangerous trend, making them adults long before their time.
Some are thriving as a result of shifting trends -branded apparrel makers, gyms, salons, cosmetic surgeons and fashion designers. Urban clothing for 12-16 year old is $40 million growing at 30 percent in India. With nearly 500 million people under the age of 20, there us enough room to grown and thrive in this marketplace.
All this is indicative of growing consumerism, prosperity, materialism and image consciousness of the new generation in India. But sadly beauty is only skin deep and pushing them to adult roles have negative consequences. Character, values etc does not seem to matter to this generation. We are also seeing consumeristic mindset and growing promscuity among teens in India.