As Story-keepers, we are called to communicate the gospel to screenagers. Communication is not data transfer. So, it is important that we recognize the inner dynamics of the ‘image-culture’ and understand how it is changing the way we ‘see’ and ‘listen’ and ‘think’. I needn’t remind you that the world has changed. The best metaphor to describe the change we are experiencing is T20 cricket (although it arrived late in the scene).

If you had followed the T20 format, you’d agree with me that the face of the game has changed so much. The ‘hit and giggle’ game ( as it is referred to) is so much different from what it once used to be – Test Cricket which is a slow game played for 5 whole days and with no guarantee of a result. T20 is also different from the one-day game wherein the ‘start’ and the ‘finish’ provide for both ‘excitement’ and ‘aggression’ that people crave for.
 
The T20 version of the game speaks the ‘Generation Next’ language. It promises electrifying entertainment through a shorter format to cater to the changing tastes, needs and aspirations of the spectators.

Did you know Cricket would have lost its sway over people had it not kept itself in-step with the changing times? Test cricket became one-day cricket in an attempt to capture the imagination of sports lovers.

When one-day cricket was plagued by ‘predictability’, ‘politics’, ‘match fixing’ and ‘boring middle overs’ and our interest in the game was slowly dying out, cricket managers have bowled us over with a ‘googly’ (or maybe it’s doosra). T20 cricket has changed the way we played (and watched) cricket.

We live in a changing world. Wake-up! Our world has already changed – (just in case you didn’t know!)

Samuel Thambusamy